Q Question 1 1 / 1 pts Compared to people with low self-esteem, individuals with high self-esteem are IncorrectQuestion 2 0 / 1 pts A commercial for life insurance touts a $25,000 policy that costs “less than 15 cents a day.” Toward the end of the commercial, the actual cost, $54.95, is mentioned. This _____________ technique seeks to place a primary focus on 15 cents, as opposed to the actual cost. Question 3 1 / 1 pts When an advertiser is attempting to sell an expensive product like a house, emotion has little or no bearing on how persuasive the communication will be. Question 4 1 / 1 pts Older consumers are less likely to change their attitudes toward persuasive messages. Question 5 1 / 1 pts The television show, Scared Straight, depicts hardcore felons yelling at adolescent criminal offenders. The main goal of this project is to